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The rapid development of digital technologies explain the current stage of development of public relations. The growth of science and the advancement of technology have become important features of modern life. This affects certain features of people's social life, the exercise of rights and freedoms and supports the renewal of human rights - "digital" rights. The aim of this study is to identify the main threats and challenges to human rights and freedoms in the context of digitalization and to make suggestions for promising ways to prevent these threats. This work is to take, but at the same time, that the age of digital technology provides new and qualitatively different times for their use. New challenges to ensure these rights and freedoms. It is worth noting that human rights and freedoms have changed to include new terms and concepts and continue to be areas related to the digitalization process. The emergence of digitalization in many areas of life, ensuring the improvement of health and well-being, and legal and civil rights and freedoms. This study focuses on new rights such as the right to be forgotten, the right to anonymity, the right to protect personal data, the right to digital education and the right to access digital information. The law on the protection of genetic information; and the right to participate in the transfer of ownership in the digital space.


Data is power and big data is too much power - all power can be abused. This is true in any situation, and the digital world is no exception. Today, data storage is the center of the business. Be it politicians, governments or some organizations, they all have detailed and important information about us. In this digital age, everything is data-driven and almost everything in our lives is monitored and stored, whether it is a large business organization or some kind of Internet. In today's world of technological advancement, it is important to focus on human rights. Digital technologies are changing the way our society enforces human rights. The Internet provides further assistance in achieving and promoting human rights. With the help of artificial intelligence, we can not only make predictions but also stop people from committing crimes. Despite the many advantages of technology and its undeniable importance for the promotion of human rights and the development and growth of humanity, we cannot ignore its dark side. If we take a closer look at human rights issues in the digital age we live in, we see that digital transformation is an important issue in the context of human rights. The internet is plagued with violence, bullying and other things happening online on various social media platforms. Harassment, threats and threats on these platforms are clear examples of human rights violations. In the worst case, social media targeted Myanmar's Rohingya community on the eve of the mass killings and rapes in 2017. Human rights researchers have discovered that Facebook and its algorithm-driven news feed help spread hate speech and fuel violence. Electronic censorship of United States citizens by the NSA; Judicial review of the right to be forgotten in Google searches in Europe; It is the responsibility of Internet users to provide their personal information to service providers before accessing the Internet or in China. This advantage of technology is well articulated by a Tibetan human rights activist to Toronto-based research organization Citizen Lab: "Technology is the most important thing, life is and then...Maybe this is your ticket to jail.


Apart from the problems of someone using false or illegal information, whether under police control or not, one of the main threats we have to deal with is the threat of infringement of privacy. As individuals, we need to know who holds our information and how it is used. have limited time Privacy dates back to 1890 when Judge Louis Brandeis coined the term "privacy". In the past, the law only allowed for physical violations of this right to be remedied, but in today's society, privacy has become more difficult than physical abuse. However, while our privacy rights are constantly violated in the digital age of social media and the internet, current legal standards are not enough to protect our rights in the digital field. When this law entered our society more than a century later, there were many advances and changes in technology, but it was not the laws that governed our law. It is necessary to determine whether existing laws are necessary or need to be changed so that they can be called upon to protect personal privacy. For example, privacy laws such as the Electronic Communications Privacy Act of 1986 prohibit the government from accessing private electronic communications, but many lawyers feel that these laws no longer apply. This is because e-mails older than 180 days are not protected by law, and under current law, the government can only access this information by administrative order, even if not disclosed by the court. Brandeis' outdated "right to privacy" policy is a constant reminder that in a thriving society like ours, old rules may need to be changed, repaired and updated according to society's needs. The dark side of the digital age we live in not only threatens our privacy, but also threatens many important things such as free elections and justice, and affects freedom of expression and expression. Because the information is misused for illegal purposes, the truth is always buried in the fake news it creates. In some cases, the use of illegal information has rigged votes and undermined the freedom and integrity of the electoral process. Most of us should have seen this in the US presidential elections, the Brazilian and Kenyan elections, the Brexit elections. Today's technology such as artificial intelligence causes hatred, religious violence, etc. all over the world. It's only a matter of time before it can be used to spread. In a country like ours, there are many examples of people who use social media to control the thoughts and actions of others, arousing hatred in society. They can be used to disrupt certain political processes against the country. According to various reports, some powerful and developed countries are trying to destroy important areas of weak and underdeveloped countries, plunder their markets and make them no power and secure their countries.


All unprecedented campaigns to protect our human rights to ensure that all international treaties and agreements on human rights should soon all international organizations establish and implement some strict rules for cooperation and cooperation. This means that governments and authorities in each country must respond effectively by creating policies, laws and regulations that have the responsibility to protect and promote the same human rights as well as social and economic rights. It means empowering people to decide who will use their data and how it will be used. This means giving the poor and weak in society the right to resolve the process when their rights are violated, their identities are violated, and their information is abused. This means the observance of human rights at all levels of education, regardless of violations of any nature or nature. Information-receiving organizations should be institutions and organizations that manage companies and countries, are constantly updated and updated, and follow technology and digital progress. But the creation of institutions and the creation of policies are not enough to unravel the darkness of digital civilization. We also need to build and improve schools and how they are used. No part of this digital revolution can be seen through the lens of human rights. We just need to create and implement such a system to recognize and enforce our rights. All individuals and organizations that use, control and use artificial intelligence for any commercial or political purpose should be held responsible for their actions. Strict laws must be created to punish anyone who creates violence, spreads hatred, and uses false information and proprietary information for illegal purposes.


Human rights are universal, sacred and can be enjoyed by all people. These rights need to be protected and promoted in the physical and virtual worlds. The Internet and social media give people the opportunity to express their feelings and thoughts. The lack of protection and support for a right such as the right to privacy, which is one of the most important rights in our society, causes the danger of various institutions committing crimes in the cyber environment. For commercial human rights such as law, the internet world presents both new and serious threats to creative authors. But if these basic human rights are not properly protected and supported, their efforts in the digital world are meaningless. Difficult to manage and lack of resources, the use of the internet and digital technology have highlighted many negative aspects of human rights and the protections we have to protect our rights from being illegal.

AUTHOR – Shreyash Gupta

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